Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

NOW
AVAILABLE

Banner BGBanner BG

Actor Casey Affleck nails the brand in his 'face of Dunkin Donuts' skit on Saturday Night Live

Casey Affleck might be resistant to playing local stereotypes, but it certainly didn’t show this past weekend as the host of Saturday Night Live.

In what must be one of the most New England sketches in recent SNL history, the Hollywood actor donned a Bruins hat, tan Cahartts work jacket, and put on his best Boston accent as the "real" — if not somewhat crude - face of Dunkin’ Donuts. From Gloucester to Pawtucket, any New Englander worth his salt will recognize aspects of Casey's Dunkin' Donuts customer, the Boston Globe notes.

“I f—in’ love Dunkin’, guy,” Affleck said, taking a sip from one of the brand's holiday cups. “I’m like the mayor of Dunkin’s,” he continues, shortly before being accosted by an employee for smoking inside the restaurant. “This is the face of the Dunkin’ Donuts right here.”

Affleck’s character goes on to share his everyday Dunkin’ routine includes a cruller, an extra large coffee, and, well, a trip to the chain’s bathroom. And, of course, the skit wouldn’t be complete without an appearance from his buddy Dewey.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis