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Twitter unveils its endgame for Vine that will see it live on as a camera app


By John McCarthy | Opinion editor

December 18, 2016 | 2 min read

Six second video app Vine was the centre of much analysis after Twitter announced it will be closing the looping video service in pursuit of a streamlined financial model earlier this year.

Vine camera

Vine to continue as a camera app

Although there's been much conflict about how Twitter actually failed to make the most of its 2013 Vine acquisition, it appears the property will not entirely die.

In a blog post Twitter announced that the Vine app will be adapted to a pared-down Vine Camera: "With this camera app you’ll still be able to make six-second looping videos, and either post them directly to Twitter or save them to your phone."

In addition to the news that the Vine brand will live on, albeit in a more minimal way, Twitter is hoping to buffer its user figures by more effectively integrating Vine users: "In the coming days we’re also rolling out a way to make it easy for your Vine followers to follow you on Twitter — stay tuned for a “Follow on Twitter” notification soon."

The Verge is reporting that the app will be rebranded as Vine Camera on 17 January. Additionally, users have until that time to download their Vine archive from the soon-to-close app.

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