Live video struck it big in 2016 with Facebook one of the major players in the sector, feeding its billion users real-time content from a variety of publishers and brands.
Social media agency Social Bakers has composed a list of the top 20 best performing brand live videos on Facebook.
Below are the top 20 Facebook Live videos from UK brands in 2016.
1. Boohoo.com – Live Black Friday give away (313,282 interactions)
2. The Body Coach – Live Hiit (22,303 interactions)
3. Xbox UK – Forza Horizon 3 (18,554 interactions)
4. Oh Polly – Online competition (11,345 interactions)
5. Chain Reaction Cycles – Online competition: Unior toolkit (9,343 interactions)
6. AO – Online competition: tech gadgets (7,432 interactions)
7. Monarch – Online launch / competition (6,876 interactions)
8. MuscleFood – Online Q&A (6,293 interactions)
9. Thomas Cook Airlines – Live performance: Danny Beard (5,892 interactions)
10. Holidaypirates.com – Online competition (5,437 interactions)
11. Carphone Warehouse – Introduction of the Galaxy Note 7 (4,303 interactions)
12. JD Sports – Online boxing fight (4,240 interactions) VIDEO DELETED
13. Coca-Cola – Christmas campaign: truck tour (4,077 interactions)
14. Spotify – Live performance: HONNE & Izzy Bizu (4,076 interactions
15. Live Nation UK – Announcement: BROS confirm UK tour (4,042 interactions)
16. SilkFred.com – Online competition: Wheel of Dresses (3,586 interactions)
17. John Lewis – Exclusive tour of the new Christmas shop (3,424 interactions)
18. Feelunique.com – Online competition: Urban Decay's 20th Birthday Party (3,246 interactions)
19. Netflix – Preview of Narcos season 2 (2,975 interactions)
20. Myprotein – Online competition (2,915 interactions)
Brands such as Boohoo, Xbox, Oh Polly and Chain Reaction Cycle all offered audiences a chance to win a prize - a lure that has proven to bolster engagement.
A statement from Social Bakers read: "Live videos require fresh thinking from brands and marketers. The top Facebook Live videos demonstrate how brands can best take advantage of this new format – 'react quickly, be relevant and most importantly, have a clear call to action that drives engagement.'"
