The Government has announced a final list of agencies from across the UK that have been selected to help deliver its campaigns over the next four years.
The Government Communications Service (GCS) published the list of agencies for the Campaign Solutions framework on Friday (16 December). Those agencies will now be eligible to bid for and deliver campaigns on topics ranging from public health to teacher recruitment and promoting apprenticeships.
In total 27 agencies have been selected, including Ogilvy & Mather Group, Mother London, Havas UK and FCB Inferno.
Director of Government communications Alex Aiken said: “Our communications frameworks will, for the first time, allow us to work with agencies as partners to create integrated campaigns that solve problems, rather than just buy in pre-defined services.
“We have listened to industry. We involving around 600 agencies and ran five events across the country to shape the new frameworks in a way that will work better for everyone and benefit UK citizens."
The new framework developed by Crown Commercial Service (CCS), is a new approach, which will allow more collaborative working between government and agencies.
In this financial year the GCS is expected to deliver around 100 campaigns. The expected value of the framework is up to £350m over four years and is open to the whole of government and any public sector body (such as museums and local government). Spending on government communications has reduced by £1bn since 2011.