Wix to return to the Super Bowl with new spot created in-house to show off its creative strengths

The upcoming spot marks the third consecutive Super Bowl ad for Wix

Wix has confirmed that it will return to the Super Bowl with a new TV sport that will showcase its creative strengths.

The new ad has been created by the web development company’s in-house creative team and marks the third consecutive year advertising in the big game.

"For our third appearance we really wanted to tell the Wix story ourselves and demonstrate our creative strength," said Omer Shai, Wix chief marketing officer.

He added: "For the past two years we have delivered positive campaigns that placed Wix in front of millions of people. The Super Bowl showcases our design talent, attracts new customers and immediately prompts conversations with exciting visionary partners. Our ads show the world our capacity for creativity and our platform delivers it."

Sports has been a major marketing platform for Wix which, earlier this year, worked with the New York Yankees for a campaign looking for the biggest Yankee fan. It also has a sponsorship with the City Football Group to sponsor its soccer teams Manchester City FC, New York City FC and Melbourne City FC.

Wix's first Super Bowl spot in 2015 featured former NFL stars, while last year's ads were a cross-promotional effort for DreamWorks Animation's Kung Fu Panda 3.

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