Why Nimbletank believe that data is powering the future of creativity



The Drum Network article

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December 15, 2016 | 3 min read

When Nimbletank was founded 4 years ago, Chris Minas had one vision. To transform businesses and behaviours via mobile.

In a recent interview with The Drum Network, Minas recounts exactly why they set out on their mission to change behaviours: “We noticed early on that customers and customer experiences would need to change across various screens, shapes and sizes as technology was developing so fast. We also realised that businesses would need to change the way they operate in this mobile world.

“Ultimately, we set up Nimbletank to change customer experiences driven by design, designed by data to deliver bigger business impact and make our customers a lot more competitive in this mobile world. That in itself sets us apart from other mobile agencies.

However, I think that like other mobile agencies we have agile teams, rapid prototyping. But I do believe that designing customer experiences driven by data, sets us apart from everything else our competitors are doing, which is why we are the UK’s most awarded mobile agency.”

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David Skerrett, managing partner at the agency, discusses the future of mobile and how Nimbletank’s team aims to stay on top of it.

“We work with some amazing startup brands at Nimbletank, as well as global headline brands Santander, ASOS, Jameson Whiskies and Kobalt Music. We produce innovative solutions, service design and strategies and rapid prototypes. We are always talking to the customer intuitively, we are very focused on solving the problems and really understanding the business. That’s what generates the true business impact here.

“At Nimbletank we take a creative approach by acknowledging the creative department but ensuring that creativity isn’t in peoples’ job description because a good idea doesn’t care who has it.

We work iteratively with creative partners and we prototype our solutions. We sit our user experience people with our creatives, our product team with our technologists. Ultimately through that collaboration and diverse team we create products that make a difference to businesses.”

Skerrett elaborates on what he believes the biggest trends are to come in 2017: ”The convergence of the human body with robotics and artificial intelligence is becoming big news; so smart data, real time data and machine learning is all transmorphing together to create more impressive customer experiences that are more personal and ultimately quicker for the user.

At Nimbletank we feel that data is the key fuel that is going to power the future of creativity.”

Nimbletank are a mobile agency based in London who recently won the Mobile Agency of the Year award at The Drum Network Awards 2016.

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Nimbletank is a digital product, commerce andservice accelerator. We get you to the future, faster.

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