Creative Exceptional Women Out West Los Angeles

'It's good to be quiet': Exceptional Women Out West featuring Dulari Amin, president/co-founder, Phenomenon


By Doug Zanger, Americas Editor

December 15, 2016 | 3 min read

Dulari Amin, the president and co-founder of LA-based Phenomenon, with an office in Chicago, sees innovation happening faster than ever, and it’s her company’s job to help foster it for good.

Phenomenon deals with brand, UX, digital and cultural innovation issues, and wants to use the latest innovations to benefit those who need it most. As the head of it, Amin thinks about women’s safety issues, healthcare and diversity – big ideas but ones that need innovative solutions.

She believes that we, as a society, are inundated with social media and digital interference and that we don’t need to be tied to our devices.

“It’s good to be quiet…to take some time off,” she said.

That said, she is a driven individual, one who would encourage women not to give up, to keep on a career path and don’t plan so far in advance when to have children and when to drop out of the workforce. She believes men should support families too and that diversity means having a balance of men and women.

Coming to America from India when she was 17, she saw early the importance of learning all she could, which she is still doing leading a company of 150 people. Learning takes listening, and it’s something she thinks is of utmost importance, especially asking questions and really listening to the answer.

If she wasn’t leading Phenomenon, Amin would help entrepreneurs start businesses, perhaps guiding immigrants like herself. She grew up in a house of 50, part of a joint family, which taught her to deal with lots of personalities, to compromise and to help tell stories, which is what her agency, er, innovation company, helps do every day.

Amin's “Six P” model for success and happiness in life, which she is always happy to explain, is certainly worth a good listen.

Exceptional Women Out West is a podcast that highlights and celebrates both the great achievement, lives and POV of amazing women in the Western US and Canada. Listen to previous episodes here. If you would like to nominate women out west to be part of the show, please contact North America Editor at Large, Doug Zanger.

Creative Exceptional Women Out West Los Angeles

More from Creative

View all


Industry insights

View all
Add your own content +