Dove flips #MannequinChallenge in extension of Real Beauty campaign
Dove has continued its ‘Real Beauty’ campaign with a film inspired by the Mannequin Challenge craze on Facebook, which sees people imitate mannequins and freeze as a camera weaves around the scene.
Dove decided to flip the idea on its head and look at why mannequins today are not reflective of the real body figures, skin colours and hair styles of women today.
The video features real mannequins in a store, while a group of real women react and comment how they look. Midway through the video, one of the women holds up a card which reads: "Let's challenge mannequins to look more like us".
The video is live this week multiple countries around the world including the USA, UK, Canada, Brazil, Australia and New Zealand.
It was created by Ogilvy London and produced by The Smalls.