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Leicester City FC Football Alcohol

Captain Morgan and Wes Morgan unite in sponsorship deal unlike any other

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By Tony Connelly, Sports Marketing Reporter

December 15, 2016 | 3 min read

Leicester City captain Wes Morgan has agreed a sponsorship deal with rum brand and namesake Captain Morgan in a clause heavy contract which requires him to dress up as the brand’s mascot when attending any costume parties.

Wes Morgan

Wes Morgan

The Jamaican rum brand included a series of “spicy clauses” in the Premier League-winning captain’s brand ambassador deal, including a requirement whereby he must buy Captain Morgan & Cola’s for everyone over the age 18 when entering a bar after shouting “there’s only one Captain Morgan”.

Other standout stipulations require the 32-year-old Jamaican footballer to dress up as the front of bottle ‘Captain’ if he goes to any costume parties.

The deal marks a continuation of a partnership between the two which was sparked following Leicester City's fairy tale league title win last season. To mark the occasion Captain Morgan produced 11,000 limited edition bottles featuring Wes Morgan in a blue outfit which sold out in 24 hours.

Speaking about the deal, Wes Morgan said: "I'm delighted to be a brand ambassador for Captain Morgan. I think this just might be the best contract ever.”

Under terms of the agreement Morgan will help to promote and judge, the brand's recently launched #CelebrateLikeTheCaptain campaign, which calls on football teams to perform and upload goal celebrations to win monthly prizes. The competition will culminate in the chance to win an end of season trip to Jamaica for the best team.

Leicester City FC Football Alcohol

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