Adnams has taken a fresh approach to its wine label design with the help of Spring design.
Both companies are based in Southwold, and Adnams and Spring worked together to create bespoke hand-drawn illustrations to incorporate into the wine labels.
Two of the designs are for new lower alcohol New Zealand wines, both of which have less than 10% abv, one is for a Beaujolais wine, while the most recent design is for a Claret.
Communicating the fresh, clean flavour of the wine, the Riesling label features a stylised drawing of the tail of a whale surfacing from the sea – an iconic symbol of New Zealand wildlife. The Sauvignon label has a depiction of a New Zealand fern, with the illustration style celebrating traditional Maori tattoos. The Beaujolais label includes a reference to the wine maker’s love of playing the trombone – a fun and original demonstration of character for this fruity red.
Jess Turner, Adnams’ head of creative said: “We are gradually rolling out a larger Adnams wine range, and it’s important to ensure that the design for each wine is lead by its personality, along with reflecting the Adnams brand.”
The most recent addition to the set for Claret Bordeaux Superieur, meanwhile, features an intricately hand-drawn depiction of the soil layers that make the perfect conditions in which to grow the grapes for this rich and characterful red. It’s the Carteyron estate’s complex soils that are the inspiration behind the label. Composed of deep gravels and glacial deposits, the levels of soil force the vines to work hard, sticking their roots down deep in search of water and nutrients - in the process delivering complex flavours in the grapes themselves. The soil structure is depicted on the label with a subtle yet striking design, with the luxurious touch of a foil block finish.
The wines are available in Adnams stores, and online.
Spring are a strategic design communications agency, which recently created a tool to encourage a more collaborative approach to PR between companies.