Media

Westworld generated the most digital content engagement among new fall TV series

By Adam Flomenbaum | Co-Executive Editor

Amobee

|

Future of TV article

December 13, 2016 | 4 min read

The early narrative was that Westworld is not ‘the next Game of Thrones.’ But maybe it can be. According to Amobee, a marketing technology company that measures interactions across 600,000 websites, Westworld generated the most digital content engagement of any new fall TV show.

Between the show’s October premiere and last Sunday’s Season 1 finale, 15 per cent of all HBO digital content engagement was Westworld-related. Season 6 of Game of Thrones, by comparison, accounted for 45 per cent of all HBO digital content engagement while it aired.

Below, additional insights via Amobee:

westworld_digital_engagement.jpg

westworld_digital_engagement.jpg

· There were 68.4K Tweets around the hashtag #Westworld between 9pm Eastern on December 4, 2016 - 4am Eastern Time on December 5, 2016; with Twitter sentiment around that hashtag being 24% Positive, 65% Neutral, and 11% Negative during that time period. To put that in perspective; there were 159K Tweets around the hashtag #TheWalkingDead in the same time period.

· Westworld has been the new TV show to debut during the fall to generate the most digital content engagement around it with Luke Cage from Netflix generating 77% as much digital content engagement between September 1 - December 4, 2016; and Pitch from Fox receiving 48% as much digital content engagement as digital content engagement as Westworld in the same time period. With Westworld at times structured as a nonlinear jigsaw puzzle; the show has generated the most in depth discussion around it of any new TV show as the audience debated such questions as who is Arnold, are William and the Man in Black the same person; and what’s at the end of the maze?

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· There’s already been 83% more digital content engagement around Westworld, on December 5, 2016 compared to October 3, 2016; comparing the day after the season finale aired to the day after the pilot aired; showing the significant growth in interest around the show as season 1 progressed.

New Fall TV Shows With The Most Engagement

Ranking of the new shows with the most digital content engagement between September 1 – December 4, 2016.

1. Westworld (HBO)

2. Luke Cage (Netflix)

3. Pitch (Fox)

4. No Tomorrow (The CW)

5. Divorce (HBO

6. Atlanta (FX)

7. This Is Us (NBC)

8. Conviction (ABC)

9. The Exorcist (Fox)

10. Notorious (ABC)

Media

Content created with:

Amobee is a global marketing technology company that provides innovative data driven cross channel digital advertising solutions for the world’s leading agencies and brands. Amobee’s patented Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests. Amobee’s unified platform enables marketers to seamlessly plan and activate cross-channel, programmatic media campaigns using Brand Intelligence, and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat.

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