Independent TV planning and buying agency Guerillascope has announced a new media partnership with OOH Yes, the recently established out-of-home planning specialist.
OOH Yes harnesses technology and behavioural insights to deliver brand campaigns on a regional, national and international scale. The company caters for the full spectrum of creative out-of-home formats: from taxis, the Tube and buses, through to roadside billboards and ambient media, individually tailoring both classic outdoor and digital out-of-home (DOOH) strategies.
The partnership is designed to deliver a more agile, targeted and analytically driven approach to planning that allows growing businesses to access the benefits of TV and outdoor advertising.
George Rossides, founder of OOH Yes, said: “There’s never been a better time to launch a service that encompasses both classic and DOOH opportunities. With the ability to tactically plan in real-time now upon us, OOH Yes has identified the necessity for an independent specialist well-versed in the latest technological advancements, industry trends and consumer insights.
“Outdoor advertising is now dynamic, social, mobile and experiential. In Guerillascope, we’ve found a media partner that shares this passion for an innovative new way of planning.”
David Yorath, founder of Guerillascope, said of the partnership: “In a complex market with hundreds of media owners and only a handful of specialists focused on the very big brands, there is a real need for a strong independent OOH specialist; one that provides excellent advice and intelligent planning to advertising agencies, business owners and entrepreneurs.”