Digital Transformation

Amobee ramps up operator innovation by hiring former DoubleClick and Signal exec Todd Chu

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By Charlotte McEleny | Asia Editor

December 13, 2016 | 3 min read

Amobee, owned by Singaporean telco Singtel, has hired Todd Chu to lead new products and services that use telecoms operator assets.

Todd Chu Amobee

Amobee hires Todd Chu from Signal

Chu has been hired into the new role of senior vice president, global operator innovation at Amobee and will lead a team to create tech stack services and develop a product map around better using the data Amobee has from its relationships with service providers.

Marrying the ad tech and mobile telecoms worlds isn’t just on Amobee’s product roadmap, though it is a sensible strategy given its link to Singaporean telco Singtel.

Amobee’s President, Kim Perell, said: “Amobee’s goal is to become the leading marketing technology solution for operator assets by leveraging our strong position in the digital advertising ecosystem. There is a unique opportunity in the Asia-Pacific region resulting from Amobee’s expertise in marketing technology underpinned by Singtel’s presence and investment commitment.”

The link between ad tech is being realised elsewhere in major deals, such as Verizon buying AOL earlier this year.

Chu has been hired from Signal, an identity management provider, where he was SVP of global innovation and a part of the founding team. Prior to that he held roles at both Facebook’s Atlas and Google’s Doubleclick.

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Amobee

Amobee is a global marketing technology company that provides innovative data driven cross channel digital advertising solutions for the world’s leading agencies and brands. Amobee’s patented Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests. Amobee’s unified platform enables marketers to seamlessly plan and activate cross-channel, programmatic media campaigns using Brand Intelligence, and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat.

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