Adventure travel specialist Tucan Travel has appointed Digital Visitor as its social media agency.
Tasked with delivering the social strategy it conceived for Tucan Travel in November, Digital Visitor’s team will work to drive awareness of the brand in its four key target markets: Australia, Canada, UK and the US. Beginning with a Facebook campaign at the end of 2016, Digital Visitor’s activity will continue into 2017 with a range of strategic social media activities.
Francisca Oxley, director of sales and marketing at Tucan Travel, said: “Over the past year, it’s become clear that social media is fast becoming – if it’s not already – a vital marketing channel for tour operators. As such, we were looking for an agency with experience in the travel sector who has the knowledge to bring our brand up to date on social. Impressed by Digital Visitor’s strategy-first approach to social, we’re confident that their work will significantly improve awareness of Tucan Travel across our target markets.”
Simon Jones, client services director at Digital Visitor, agrees that social media is an increasingly crucial tool for travel operators. He said: “Having worked with a number of tour operators over the past year, we’ve seen first-hand how social media can have a big impact on the industry. While uptake of social media within the tour sector is in its relative infancy, we’re seeing more and more operators realise that social media is an effective way to engage their core demographics. Tucan Travel’s offering is a particularly enticing one that will resonate widely with audiences across social media - we’re very much looking forward to getting started.”
A social media veteran of over 10 years, Digital Visitor has worked with a range of renowned international travel clients including All Nippon Airways, Rickshaw Travel and Visit Japan.