Publicis JimenezBasic leveraged the iconic imagery of the Galactic Empire Stormtrooper helmet to tell the story of how a brother supported his ill sister, who will not remove her helmet.
It emerges that her fixation on her sci-fi headwear is due to her wanting to obscure her breathing apparatus for a non-disclosed illness. However, following the release of Star Wars Rogue One, the girl is no longer the odd one out as her whole class elect to adopt similar helmets.
The ad, looking to encourage donations to the Philippine General Hospital Medical Foundation was created in partnership with Disney Southeast Asia and has gained substantial leverage online in the run up to the movie’s impending release.
A social element to the campaign, supporting the creative, is the #CreateCourage hashtag which is encouraging viewers to share selfies wearing Stormtrooper helmets.