The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec


By John McCarthy | Opinion editor

December 12, 2016 | 2 min read

Star Wars: Rogue One has underlined yet another partnership in an emotional ad, also focusing on the welfare of children like an earlier Duracell ad.

Publicis JimenezBasic leveraged the iconic imagery of the Galactic Empire Stormtrooper helmet to tell the story of how a brother supported his ill sister, who will not remove her helmet.

It emerges that her fixation on her sci-fi headwear is due to her wanting to obscure her breathing apparatus for a non-disclosed illness. However, following the release of Star Wars Rogue One, the girl is no longer the odd one out as her whole class elect to adopt similar helmets.

The ad, looking to encourage donations to the Philippine General Hospital Medical Foundation was created in partnership with Disney Southeast Asia and has gained substantial leverage online in the run up to the movie’s impending release.

A social element to the campaign, supporting the creative, is the #CreateCourage hashtag which is encouraging viewers to share selfies wearing Stormtrooper helmets.

Check out Disney's other Star Wars: Rogue One ads here.

Advertising Star Wars: Rogue One Star Wars

More from Advertising

View all