Digital Advertising

Micro-influencers hold more power than advertisements, says new guide on influencer marketing

By Ayesha Salim | Content Lead



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December 9, 2016 | 3 min read

Around 92% of consumers make purchases based on recommendations from their immediate network over advertisements, according to Curalate’s new guide on influencer marketing.

Influencer marketing is a hot topic in the industry. Brands are looking for innovative ways to stand out from the crowd and to reach new customers. And with the rise of social media and ad blocking, brands are being forced to respond to changing consumer expectations.

But still there is a lot of confusion around who micro-influencers are or how to measure the success of an influencer marketing campaign.

New guide on influencer marketing

New guide on influencer marketing

Curalate has launched a new low-down on influencer marketing guide which gives brands everything they need to know about micro-influencers and how to use them in their marketing strategies.

Some of the key findings in the guide reveal that, on average, influencer marketing returns $6.85 for every dollar spent on paid media. When it comes to tangible ROI impacts, micro-influencers are considered to be at least 10% more credible than the general population.

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The guide also features:

  • How brands can get started with influencer marketing
  • Why micro-influencer marketing is the future
  • The costs of micro-influencing
  • How to measure ROI and success of an influencer marketing campaign
  • The anatomy of a perfect influencer marketing post

The full guide can be downloaded here.

Curalate also has an on-demand webinar on influencer marketing. The webinar, Micro-Influencers: Seven Ways Niche Influencers Drive Successful Programs gives tips on what brands need to look for in a micro-influencer. Experts also reveal how brands can make themselves stand out from the competition. The webinar features marketing director at Curalate and Instagram influencer, Brendan Lowry who gives inside tips on strategies.

Watch the full webinar here.

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