The advertising industry in LA came out in force to donate toys to needy kids for the Toys for Tots holiday gift drive. Members and guests donated more than 950 toys at the ThinkLA 69th Annual Holiday Party and had a great time doing good. The toy drive was sponsored by ad tech company AdTheorent, and a group of United States Marines accepted the toys at Unici Casa in Culver City, California.
The Advertising Club of Los Angeles, now known as ThinkLA, was the first organization to adopt Toys for Tots – conceived by Major Bill Hendricks, USMCR in LA in 1947 – on a large scale. Since then, the holiday party has become a long-standing tradition. ThinkLA, in conjunction with the United States Marine Corps Reserve, makes a difference every year as the second largest toy-collecting drive in Southern California. This year, in addition to the drive held at the holiday party, more than 40 Los Angeles advertising companies are participating in ThinkLA’s community toy drive.
"We are always thrilled to collaborate with The United States Marine Corps Reserve and to work together on such an important cause,” said Susan Franceschini, Executive Director of ThinkLA. “We are grateful to our 42 member companies, such as Deutsch LA, RPA, Dailey, Chiat Day, OMD and many others, who ran their own toy drives as part of this effort. Like most years in the past, we aim to collect over 10,000 toys for children in Southern California.”
The event was also sponsored by ShareThis, Viant, xAd, Shopkick, Amobee, ownerIQ, Clear Channel, Jun Group, and Loop Me.
In addition to the more-than 950 toys collected, ThinkLA was also able to donate 92 pounds of the event's un-served food to Food Finders, a nonprofit that distributes food directly to hundreds of partner nonprofits, pantries and shelters that serve the disadvantaged in Southern California.