German giants BMW & Deutsche Telekom follow Kelloggs in Breitbart boycott
German industrial giants BMW and Deutsche Telekom have become the latest firms to withdraw from advertising on right-wing news outlet Breitbart amidst a campaign for businesses to boycott the platform.
The German boycott has been spearheaded by the Kein Geld Für Rechts or No Money for the Right movement, formed in the aftermath of the success of Donald Trump in the US presidential elections, who has appointed Breitbart CEO Steve Bannon as his chief strategy adviser.
The online news and opinion outlet hopes to have a similar impact on upcoming elections in France and Germany by running localized content next year, for which it is currently interviewing journalists to staff the new offices.
Breitbart already has a London bureau, headed up by former Nigel Farage aide Raheem Kassam where it produces English-language articles focused on migration, Islamism, refugees and the spread of far-right populists across the continent.
Explaining its decision to withdraw advertising Deutsche Telekom said that it had never intentionally placed adverts on the site, adding that it "absolutely does not tolerate discriminatory actions or statements".
Kelloggs ended a similar advertising arrangement with Breitbart last week.