In a landmark deal Vice Media and the Guardian have become content partners. The move will entail the two media companies sharing investigative news and video production skills and creating custom formats in addition to the creation of a joint production unit in the youth brand’s London office.
As part of the deal Vice will have access to original investigative news reporting from a unit of dedicated Guardian journalists, while the Guardian with gain the use of Vice’s video production skills, distribution platform and a young engaged audience.
The partnership will include co-branded special reports that will air across Vice’s programming schedule including Vice News Tonight, Vice on HBO, Vice and HBO’s new nightly news programme and Vice Specials.
The two brands will also collaborate on the development of new video formats across genres and platforms including informational TV shows, investigative mini-series, mobile-first media products, feature documentaries and virtual reality storytelling.
A team of Guardian journalists, led by the publisher's multimedia news editor Mustafa Khalili, will work out of Vice's London office with Vice News producers and development executives to develop the original content.
Katharine Viner, editor-in-chief, Guardian News & Media, said: “Guardian journalism has never been more relevant or in demand. This partnership recognises the Guardian and Vice as pioneers in digital news and underscores our commitment to using video to open up our journalism in new and interesting ways.”
David Pemsel, chief executive, Guardian Media Group, added: “Partnering with Vice is testament to our strategy to innovate on a global scale to maximise both the revenue potential and impact of our journalism. We’re really excited about this opportunity to do just that whilst building further awareness of the Guardian brand both in the US and amongst valuable millennial audiences.”
Vice Media’s co-founder and chief executive, Shane Smith, said: “When I was a young man studying political science, my international politics professor told me to get a Guardian subscription because it was 'the best news in the world.'' I have had one ever since. This partnership provides a test case for the way forward in multi-platform exploitation of content. And when that content is the foremost investigative news in the business it becomes even more imperative. Real, fact-based, trusted news has never been more important and this partnership, I am very excited to say, will provide just that."