Capitalising on consumers’ giving spirit at Christmas, the partnership will run in 20 cities in the UK: Belfast, Birmingham, Brighton, Bristol, Cambridge, Cardiff, Edinburgh, Glasgow, Leeds, Leicester, London, Manchester, Merseyside, Newcastle, Nottingham, Stoke, Southampton, Portsmouth, Sheffield and York.
Users of the transport app will be able to request a one-off #UberGiving vehicle, which will arrive waiting to be filled with items such as clothes, shoes, books, toys, fashion accessories and household goods. Uber will drive these to a local Age UK shop, and the proceeds from sales will help the charity tackle loneliness in the older population.
The UK campaign is part of a one-day, global giving initiative, taking place in 83 cities across Europe, the Middle East and Africa. Each country will partner with a different local charity.
Jo Bertram, regional general manager of Uber in the UK, said: “Our technology allows you to do amazing things and this Christmas we’re using it to help people give back to charity at the tap of a button. By making it really easy for people to donate unwanted items we can help Age UK support lonely older people in the run up to Christmas.”
Steve Wooldridge, head of retail operations at Age UK, added: “We are delighted to have joined forces with Uber this Christmas. Our network of shops generates much-needed funds for the charity but of course rely on the kindness and generosity of members of the public donating unwanted items.
“The average bag of donations is worth £10 to Age UK and helps us enormously to continue to support those who are facing later life alone by providing services including lunch clubs, exercise classes and befriending services.”
Uber also announced it will be hosting a free 'puppy cuddle service' in Singapore tomorrow, in aid of local charity Save Our Street Dogs.