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CU Presents at the University of Colorado appoints After Digital to online brief

CU Presents appoints After Digital to digital brief

CU Presents, a US-based performing arts centre, has appointed Glasgow born digital communications agency After Digital to their full digital brief.

CU Presents is a performing arts centre based at The University of Colorado which boasts a Grammy award winning string quartet and over 150 ticketed events a year.

After Digital will be digital partner to CU Presents; increasing brand awareness, driving growth in ticket sales and attendance, improving the online user experience and deploying a developed integrated digital marketing strategy, after an extremely competitive international pitching process. The blend of arts, education and e-commerce at CU Presents was a perfect match for After Digital’s areas of expertise, with recent notable work in these areas including Wigmore Hall, London Philharmonic Orchestra, University of Southampton and Stoneridge Electronics.

On awarding After Digital the contract, Laima Haley, marketing and public relations director from CU Presents, said: “We chose After Digital to redesign the CU Presents website after a very competitive bid process. They immediately stood out for their rich understanding of how best to approach digital communications, especially within the performing arts industry. Our teams may be located across an ocean, but it feels like we have a true partner working right alongside us."

The new site is due to integrate the TNEW ticketing and CRM system, making use of all the latest version features and building upon this with bespoke development for an enhanced user experience.

David Johnstone, managing director of After Digital commented; “Over the years we’ve supported a number of clients in expanding into the States, and in the past year we’ve been delighted to start our own expansion. We’re excited to begin this journey with CU Presents, an incredible organisation with many facets to their business which we can support with our years of experience.”

After Digital are a digital agency based in Glasgow, with offices in Manchester. Last year the agency won their first major US client, Salt Lake City County Centre account, as part of international expansion plans. After Digital also work with clients such as BBC, London Philharmonic Orchestra and EDF Energy.

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