The Drum Network investigates the world of food marketing in tomorrow’s ‘The Drum Network Does...’ supplement
The Drum Network is publishing the next instalment of ‘The Drum Network Does...’ on the 8 December, a brand new supplement which will focus on the food and drink industry.
The Drum Network Does... is a series of supplements that aim to uncover the tricks of the marketing trade, shedding light on industry sectors such as retail, food and drink, finance and travel and leisure. Today, industries are uncertain of what the future might hold. With the rise of technology, political upheaval and an unpredictable economy, challenges are a constant for many. The Drum Network Does... aims to shed light on the challenges these industries face with a range of branding, advertising and marketing insights.
In this issue, it’s all about the food. The Drum Network's Elite level members such as The Clearing, Mediator, RRD Creative and more have come together to uncover how the marketing, advertising and creative services can turn it all around. The rise of the underdog food and drink brands is tweaking the taste buds of those who have dispensable income, and terms such as vegan, flexitarian and climate change are making larger food and drink brands (dare we say the less healthy kind) tremble in their big boots. The supplement aims to enable them to speak to consumers in a way they will understand.
Richard Draycott, managing director of The Drum Network, says: “The elite members of The Drum Network now have an outlet for their industry expertise that will further elevate their agency profiles in front of clients. Independent agencies have the insight and bravery that many big companies lose in amongst content departments and agency silos. ‘The Drum Network Does…’ is a channel that independents can utilise to express their in-depth insight, louder and clearer than the rest of the other 30,000 odd agencies in the UK trying to get a word in.”
‘The Drum Network Does Food and Drink’ will hit desks on 8 December. If you are interested in contributing to the upcoming supplements focusing on finance, travel, leisure and automotive industries, please contact naomi.taylor@thedrum.com.