Mobas strengthens its strategic offer with two senior appointments

Neil Gaught and Shelby Haslam have joined Mobas.

Mobas, the strategic marketing agency, has strengthened its senior team with the appointment of two highly experienced practitioners to bolster the agency’s strategy offering.

Shelby Haslam, who has more than 25 years’ experience in marketing and over 15 years managing strategy projects, has joined the Cambridge-based agency as head of strategy. Shelby has vast strategic marketing experience, having worked with brands ranging from Warner Bros, Visa, Bayer CropScience and Bacs Direct Debit.

Haslam said: "Mobas has a growing reputation, both regionally and nationally, and I’m really looking forward to this new challenge. I intend to grow the team and further expand our already strong client base with leading firms from across this strategic region.”

Robin Bryant, Mobas' joint managing director, said: “Shelby is a strong strategic marketer. With experience developing and implementing business strategies for clients, she is a great fit for the team, and we’re delighted to have her on board.

“To further support our growth plans, we’re excited to announce that management consultant Neil Gaught has joined us as an associate and special advisor. Neil is locally based but works across the world advising businesses, governments, and charities. He specialises in helping his clients position themselves for the future, and his knowledge, understanding and first-hand global experience will bring a new dimension to Mobas.”

Commenting on the new relationship with Mobas, Gaught said: “Cambridge and the surrounding region is one of the most dynamic business environments in the world; the opportunity to make a difference on my doorstep is very exciting. I’m very much looking forward to helping Mobas grow and help ensure its clients are fit and fully supported for the future.”

Gaught’s career spans 30 years, working on global assignments for blue-chip companies such as Merrill Lynch, De Beers, Standard Chartered Bank, BG Group and Scottish Power. In the third sector, he has advised some of the world's largest NGOs, various UN agencies, the World Bank, OECD DAC, and the Bill & Melinda Gates Foundation.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.