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Mobas strengthens its strategic offer with two senior appointments


By Michael Feeley | Founder and chief exec

December 7, 2016 | 2 min read

Mobas, the strategic marketing agency, has strengthened its senior team with the appointment of two highly experienced practitioners to bolster the agency’s strategy offering.

Shelby Haslam, who has more than 25 years’ experience in marketing and over 15 years managing strategy projects, has joined the Cambridge-based agency as head of strategy. Shelby has vast strategic marketing experience, having worked with brands ranging from Warner Bros, Visa, Bayer CropScience and Bacs Direct Debit.

Haslam said: "Mobas has a growing reputation, both regionally and nationally, and I’m really looking forward to this new challenge. I intend to grow the team and further expand our already strong client base with leading firms from across this strategic region.”

Robin Bryant, Mobas' joint managing director, said: “Shelby is a strong strategic marketer. With experience developing and implementing business strategies for clients, she is a great fit for the team, and we’re delighted to have her on board.

“To further support our growth plans, we’re excited to announce that management consultant Neil Gaught has joined us as an associate and special advisor. Neil is locally based but works across the world advising businesses, governments, and charities. He specialises in helping his clients position themselves for the future, and his knowledge, understanding and first-hand global experience will bring a new dimension to Mobas.”

Commenting on the new relationship with Mobas, Gaught said: “Cambridge and the surrounding region is one of the most dynamic business environments in the world; the opportunity to make a difference on my doorstep is very exciting. I’m very much looking forward to helping Mobas grow and help ensure its clients are fit and fully supported for the future.”

Gaught’s career spans 30 years, working on global assignments for blue-chip companies such as Merrill Lynch, De Beers, Standard Chartered Bank, BG Group and Scottish Power. In the third sector, he has advised some of the world's largest NGOs, various UN agencies, the World Bank, OECD DAC, and the Bill & Melinda Gates Foundation.

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Mobas Group

Mobas Group is a creative marcomms agency delivering inspired thinking across four key specialisms: strategy, design, digital and PR & content. We’re based in Cambridge, but work with clients all over the UK and beyond.

MobasCore – inspired strategic thinking

We use our experience in brand, strategy and planning to get to the heart of our client’s brands and deliver meaningful change, helping them achieve their business objectives and bringing tangible impact internally and externally.

MobasMuse – inspired creative and design

Our team of naturally talented creative thinkers – problem-solvers, writers and designers – are always pushing our creative output, not through necessity but through passion and a desire to evolve.

MobasIgnite - inspired digital services

Creativity, data and analytics are core to everything our digital team does devising digital strategies and delivering digital platforms based on pre-defined project and client objectives.

MobasEngage - inspired PR and content

Combining strategic thinking with creativity, knowledge and a passion for words, design and all things digital MobasEngage delivers effective digital PR campaigns.

Our four specialist divisions deliver a complete service for clients when working together, but also specialist services as discrete offerings. Our approach enables us to really focus on and continue to develop our key strengths. With a dedicated Mobas Group team coordinating activity, our specialist divisions collaborate as our clients’ needs require. While some brands choose to use multiple agencies, we know that for our clients, the ideal is the best of both worlds: the right level of support from experts in their field and less time spent managing agency relationships

Our clients often tell us that we’re different, and that we actually work in the way we describe our approach. That means working closely as part of the client’s team – and offering a much-needed dose of reality for their brand.

We use inspired thinking and creativity to deliver against our clients’ business objectives.

Visit our website at or get in touch at


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