French pharma health and dermo-cosmetics giant Pierre Fabre have appointed Sagittarius to the digital campaign brief for the Eau Thermale Avène skincare brand. The Kent based digital agency will update and implement the digital media strategy for the skincare brand across the UK and Ireland.
Eau Thermale Avène skincare uses thermal spring water to soothe sensitive skin, using research conducted by Pierre Fabre to create soothing dermacosmetic products. The brand want to encourage people to find solutions for their skincare needs on their website and then drive this audience to their retail stockists.
Sagittarius will be providing expert strategy, analytics and digital marketing services as well as managing media planning for digital channels. A series of display, search, native, remarketing and social ads will be launched by the agency throughout the UK.
Josh Whiten, digital marketing manager at Sagittarius, commented on the client win: “We are delighted to be working with Pierre Fabre UK and Ireland to help support the digital presence of their leading brands such as Eau Thermale Avène. We are particularly excited about some of the key features of this project such as raising visibility of the brand among online influencers, joining up activity across digital channels to create a single customer view and improving measurement of performance.”
Sagittarius is a digital agency with offices in London and Kent, working with clients in the health, wellbeing and travel verticals. They have recently appointed Brad Smith to commercial director, as part of an agency growth plan.