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Marketing TVC News

Swarovski appoints TVC to help Fashion Awards partnership shine


By Michael Feeley | Founder and chief exec

December 6, 2016 | 1 min read

Swarovski has appointed TVC as its strategic content agency to promote its partnership with the 2016 Fashion Awards.

The 2016 Fashion Awards (which took place last night) recognises talent in design, creativity, business as well as outstanding contributions to the fashion industry.

TVC’s remit includes content strategy, creative content capture and hosting. Preview content ahead of the award ceremony featured interviews and commentary from French fashion designer Jean Paul Gaultier at his Parisian atelier as he works on the Swarovski outfit for the awards event.

Red carpet, behind the scenes and interviews with winners and attendees at the event hosted at the Royal Albert Hall were all shaped into content for digital, social and online channels. Guests included Lady Gaga, Naomi Campbell, Gigi Hadid and Kate Moss.

James Myers, Group managing director at TVC Group, said: “We’re thrilled to win this brief. TVC has a strong reputation and long experience of working with global luxury brands to help them develop compelling content strategies. We hope this is the start of a long partnership.”

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TVC Group

TVC Group is a talented team of 40+ strategists, creatives, media relations specialists, social and digital experts and experienced producers and editors, from an eclectic mix of backgrounds, working from our Camden HQ and offices in Paris, New York and Hong Kong. We were acquired by The Economist Group in 2012.

We live by our five values – curious, smart, vibrant, ambitious, collaborative – and bring them to life through the work we deliver and how we live our day to day.

Everything we do is underpinned by insight, creativity and commercial rigour. We believe in knowledge before assumption, we value brain count over headcount and out-thinking over outspending. Our approach is channel neutral, so we’re always thinking in every possible direction.

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