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Man in the High Castle risks yet another New York Nazi ad takeover as Lady Liberty heils Hitler

The Man in the High Castle's Lady Liberty

With the impending release of its flagship drama, The Man in the High Castle, Amazon Prime Video had a task on its hands promoting the release to buffer its subscribers.

Having already suffered a substantial backlash in 2015 when it ordered a New York City ad takeover that saw tube carriages adorned in Nazi memorabilia, a campaign that was eventually canned amid political and public pressures, Amazon has decided to release yet more shocking creative.

Amazon released a billboard in New York City showing the Statue of Liberty partaking in a Nazi salute, helping viewers to envision the series’ premise that Germany won WWII and split the United States of America with Japan.

The Gothamist reported that a “huge” billboard in Times Square was spotted and snapped by concerned citizen Uri Katz who dubbed the marketing “tactless”, adding “I can't even imagine how a Holocaust survivor who lives in the city would feel if they saw that”.

The campaign arguably lands during a sensitive time following the US election with data suggesting the volume of hate crimes and swastika graffiti is on the rise, ever since Donald Trump's victory in November.

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