Having already suffered a substantial backlash in 2015 when it ordered a New York City ad takeover that saw tube carriages adorned in Nazi memorabilia, a campaign that was eventually canned amid political and public pressures, Amazon has decided to release yet more shocking creative.
Amazon released a billboard in New York City showing the Statue of Liberty partaking in a Nazi salute, helping viewers to envision the series’ premise that Germany won WWII and split the United States of America with Japan.
The Gothamist reported that a “huge” billboard in Times Square was spotted and snapped by concerned citizen Uri Katz who dubbed the marketing “tactless”, adding “I can't even imagine how a Holocaust survivor who lives in the city would feel if they saw that”.
— Gothamist (@Gothamist) December 5, 2016
The campaign arguably lands during a sensitive time following the US election with data suggesting the volume of hate crimes and swastika graffiti is on the rise, ever since Donald Trump's victory in November.