Vice taps Sam Bergen to lead creative out of its Los Angeles office
Vice Media, owner of brands including TV channel Viceland, Vice News and women’s interest site Broadly, has hired Sam Bergen to fill the newly-created role of West Coast executive creative director.
Sam Bergen
Bergen joins from Omnicom, where he served as chief creative officer of McDonald’s new agency We Are Unlimited. According to Vice, Bergen “led over 50 multidisciplinary creatives across 19 Omnicom companies to pitch, and win, the billion-dollar business.” Before joining the McDonald’s effort, Bergen served as EVP-executive creative director and head of digital at Omnicom agency Energy BBDO.
Working out of Vice’s Los Angeles office, Bergen will oversee brand creative and develop branded programs for the company’s digital channels, mobile programming and TV channel. He will report to Vice’s chief commercial & creative officer Tom Punch.
“Sam has a great track record of creating award winning campaigns at the intersection of entertainment and advertising and has an entrepreneurial spirit that I’m confident will help push our West Coast business forward,” said Punch in a statement. “We’re delighted to have him on board.”
Vice works with brands including Bank of America, Mailchimp, Unilever and Diageo.