Created by animation and production studio BlindPig, the 60 second video tells stories of violence alongside Beckham’s many tattoos, looking to share common scenarios that arise in homes, schools, online and in communities.
Phil Oldham, creative director of Absolute, BlindPig sister company, said: “It was important for us to not hold back, and expose the horrific realities of violence against children. The tattoos were designed to tell these stories and yet remain honest to both classic and contemporary tattoo designs.”
Jonas McQuiggin, director of the ad, said it differentiates itself from other celebrity-dependent creative by letting “the stories come to the forefront, instead of the celebrity”.
“To me, the final product speaks for itself. It’s a remarkable example of how powerful and compelling stories can be communicated in a non-conventional way.”