Frankie and Benny’s (F&B) have developed a few festive treats for F&B customers this Christmas, with the help of digital agency,Cult Ldn.
A Facebook Live stream with Santa will go live on Monday 5th December. Along with the live event, they have launched a festive game on their app called ‘The Treat Tree’, developed by app agency Omnifi.
From Monday 5th December, Santa will be live from F&B on The Strand. Wish lists and festive desires will be collected through F&B’s app, website and influencers’ social accounts. Santa will be reading the letters live, gifting some special few their Christmas wishes live which will be signed, sealed and delivered before Christmas.
As well as this, The Treat Tree game will be launched on the F&B app. Each day in the run up to Christmas, the tree will open a treat bauble which will share a special Christmas gift for F&B customers. The treats include influencer Christmas hacks, discounts, mini games to win and Facebook Live Santa.
Oliver Jakes, senior marketing manager at Frankie and Benny’s says “Family is at the heart of all we do at Frankie and Benny’s and this Christmas is no exception. To celebrate Christmas this year, we have launched ‘The Treat Tree’ on our app offering chances to win special prizes, festive tips from influencers and special discounts every day in the lead up to Christmas. We are also including a live stream with Santa on Facebook to make some Christmas wishes come true for our Frankie and Benny’s families.”
Natalie Todd, account director at Cult Ldn who worked closely on the project says: “As one of the most engaged communities in the sector- Facebook Live allows the F&B audience the perfect opportunity to engage real time with the brand and also with Santa himself."
Cult Ldn are a digital communications agency based in London, who work with clients such as Rimmel, Agent Provocateur and Barbour.