The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Creative Public Relations Social Media

Frankie and Benny’s goes festive with Treat Trees and live streaming Santa


By Naomi Taylor | Client Services Manager

December 5, 2016 | 2 min read

Frankie and Benny’s (F&B) have developed a few festive treats for F&B customers this Christmas, with the help of digital agency,Cult Ldn.

A Facebook Live stream with Santa will go live on Monday 5th December. Along with the live event, they have launched a festive game on their app called ‘The Treat Tree’, developed by app agency Omnifi.

From Monday 5th December, Santa will be live from F&B on The Strand. Wish lists and festive desires will be collected through F&B’s app, website and influencers’ social accounts. Santa will be reading the letters live, gifting some special few their Christmas wishes live which will be signed, sealed and delivered before Christmas.

As well as this, The Treat Tree game will be launched on the F&B app. Each day in the run up to Christmas, the tree will open a treat bauble which will share a special Christmas gift for F&B customers. The treats include influencer Christmas hacks, discounts, mini games to win and Facebook Live Santa.

Oliver Jakes, senior marketing manager at Frankie and Benny’s says “Family is at the heart of all we do at Frankie and Benny’s and this Christmas is no exception. To celebrate Christmas this year, we have launched ‘The Treat Tree’ on our app offering chances to win special prizes, festive tips from influencers and special discounts every day in the lead up to Christmas. We are also including a live stream with Santa on Facebook to make some Christmas wishes come true for our Frankie and Benny’s families.”

Natalie Todd, account director at Cult Ldn who worked closely on the project says: “As one of the most engaged communities in the sector- Facebook Live allows the F&B audience the perfect opportunity to engage real time with the brand and also with Santa himself."

You can submit your Christmas wishes via F&B's Facebook page or their website.

Cult Ldn are a digital communications agency based in London, who work with clients such as Rimmel, Agent Provocateur and Barbour.

Creative Public Relations Social Media

Content created with:


Cult's ideas and insight take some of the world’s biggest beauty, fashion, luxury and wellness brands beyond their comfort zone to drive tangible business value. Founded in London in 2012 by Bridey Lipscombe and Cat Turner, we launched a New York studio in 2018, a global production house in 2019, and now have over 40 staff and an annual turnover of $8m.

Our innovative campaigns deliver authority, personality and relevance for our clients, be they legacy brands or start-ups. New business wins in 2019 included ELEMIS, Burberry, ghd, Rodan + Fields, Kopari and Pepsi-Lipton International’s latest plant powered energy drink YULA. Existing clients Sally Hansen, dunhill and Coty also extended our creative remit. Cult have worked with icons including Beyoncé, Katy Perry, Vivienne Westwood and Lady Gaga, while also recently being the first agency to develop a social drop-model for Marc Jacobs, which generated a sales uplift of over 250%.

The business’ R&D arm launched Mindscape, a mental health voice app for Amazon Alexa and Google Home, in conjunction with charity Mind. The app received critical acclaim and Mindscape 2.0 will be launched later in the year. Cult have recently appointed a new Head of Strategy, Charlotte Bunyan, their first Communications Director, Hugo Eyre-Varnier and signed award-winning futurist author Lucie Greene to collaborate on Cult Futures, their new insight and incubation program.

Clients include :

M.A.C Cosmetics, ELEMIS, Nike, Burberry, Sally Hansen, GHD, Kopari, Rodan + Fields, Amazon Fashion, Pepsico, Umbro, St. Tropez, Revlon Professional, FarFetch, Sarah Jessica Parker Fragrances, Agent Provocateur, Royal Salute, Kurt Geiger, Tod's

Awards include :

2018: Shortlisted Campaign's Independent Agency of the Year, The Drum Independent Agency of the Year Top 100 2017: The Drum Network Social Media Agency of the Year 2016: Brand Republic Agency of the Year 2015: BIMA Hot 100 (Agency Co-Founder Listed), Digital Mavericks, Top 10 (Both Agency Co-Founders listed) Clio Image Awards, Experiential (winner)

Find out more

More from Creative

View all


Industry insights

View all
Add your own content +