Team GB, LinkedIn, Ogilvy & Mather and Spredfast have signed up to appear in The Drum’s first fully interactive webinar featuring multiple expert speakers.
Listeners will have the opportunity to interrogate our panel on the best way to use content through storytelling to engage consumers.
The best questions will be also included in a write up of the webinar on The Drum.
The Drum’s Experiments In Storytelling webinar, in association with Spredfast, will teach listeners how to use storytelling techniques to engage and inspire their audience.
In addition to tips, real world examples and best practice, listeners will be able to submit their own questions, in advance or live on the day, to any of our expert speakers.
“We love a good story. From nursery rhymes to a binge watch on Netflix, stories have the ability to engage us like nothing else,” said Leo Ryan, EMEA vice-president of customer solutions at Spredfast. “When done well, storytelling presents brands with an unprecedented opportunity to inspire and inform our audiences in innovative and exciting ways."
Hosted by The Drum’s Justin Pearse, the Experiments in Storytelling webinar features: Leo Ryan, Vice president, customer solutions, EMEA Spredfast; Leah Davis, Head of Marketing, Team GB, British Olympic Association; Jennifer Brett, AMER Insights Manager, LinkedIn; and James Whatley, Planning Partner – innovation, Ogilvy & Mather.
The webinar will provide insight on why consumers engage with particular content and stories above others, how to develop such stories for your brand, and how to select the right platforms to tell them on.