Social Media

Twitter fills head of product role with purchase of Yes Inc

By Sean Larkin | Programmatic Reporter

December 1, 2016 | 3 min read

Twitter has signed a new product chief – a position that lay empty for almost a year – in Keith Coleman, an executive who joins the company after the social network bought startup outfit Yes Inc for an undisclosed sum.

Twitter lists

Twitter has had a tumultuous 2016

Coleman, formerly CEO of Yes Inc, made the revelation today (December 1) via a post on the company’s blog, with Twitter since confirming that both he and the rest of the Yes team will be joining the social network, with Coleman now assuming the role of VP of product.

Twitter's chief technology officer Adam Messenger will oversee the former Yes team’s activities, with Coleman’s new role having laid empty since January this year after Kevin Weil defected to Facebook where he now heads-up Instagram’s product team.

It’s still unclear as to what products the newly acquired team will begin working on, but Coleman’s post reveals that his team of seasoned engineers have experience of building flagship digital products such as Gmail, Android and PayPal.

Twitter will hope the move will help bring some stability to the make up of its leadership team, which has seen several high-profile exits in the last 12 months, during which time the company had to make multiple cuts in its headcount, as well as axe its flagship video-sharing product Vine.

All this comes as speculation continues to loom over the future ownership of the publicly-listed social network, which has reportedly been under the microscope by a host of potential buyers, including Google and Salesforce.

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