Digital Transformation Kids Digital Advertising

SuperAwesome launches PopJam Platform allowing third parties sites to plug-in child safe content

By Sean Larkin | Programmatic Reporter

December 1, 2016 | 4 min read

SuperAwesome, a self-dubbed “kids social tool”, has today (December 1) announced the beta-launch of a social extension called PopJam Platform, which lets third-parties to feed its child-safe content into their websites or apps, with companies such as Hasbro and Roald Dahl on board at launch.

PopJam has an audience of almost 2 million unique monthly users across the US and UK

PopJam has an audience of almost 2 million unique monthly users across the US and UK

With the latest beta-launch, PopJam’s “safe-social feed” can now be fed into third-party websites and apps, similar to how many publishers use Facebook’ feeds on their sites, meaning they can serve this audience with regulatory-compliant content as well as monetize through the use of SuperAwesome’s AwesomeAds platform.

PopJam is a social media platform, which SuperAwesome pitches as an alternative to Facebook and Snapchat, where kids aged under 13-years-old can discover appropriate content, which has until now only been available as a dedicated mobile app.

The update also means existing PopJam channel partners can integrate their own feed based on their PopJam channel into their app or site, through its partner tool, with Hasbro, Roald Dahl, Genius Brands (SpacePOP), Fun Kids Live, First News and Grom Social already having taken advantage of the opportunity.

Joshua Wohle, SuperAwesome chief productoOfficer, said: “Opening up PopJam’s infrastructure beyond the original mobile experience lets companies add a safe, COPPA-compliant social layer to their own eco-systems, creating interactivity and conversation around their content.”

Stone Newman, Genius Brands International, president of global consumer product, worldwide content sales & marketing, added: “Since we launched SpacePOP on YouTube earlier this year, we’ve seen these characters and stories captivate millions of kids and teens worldwide.

"We launched our dedicated PopJam channel back in August, to help kids truly and safely interact with the SpacePOP characters and discover their music through PopJam’s native video player. Now with over 22,000 followers on our PopJam channel, it made complete sense for us to use the Platform option to bring this safe social interaction to our own ecosystem.”

Matt Deegan, station manager at Fun Kids, said: “Having already worked with SuperAwesome, we launched our PopJam channel to bring a social and interactive element to Fun Kids in a safe environment; our content has been hugely popular with kids (over 97,000 followers to date). Integrating our PopJam feed into our main site through Platform is a great opportunity to bring this conversation into the wider world.”

PopJam has become an increasingly popular destination for YouTube stars to engage with their younger audience, with artists such as AmyLee33, Wizard Keen and NikiNSammy, as well as brands such as Hasbro, Rovio and Universal all having used the platform to tap into its monthly audience of almost 2 million 7-12-year-olds in the US and UK – an audience which spends an average of 45 minutes a day on the service.

Digital Transformation Kids Digital Advertising

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