Events

Innocent Drinks, ITV, Produce UK and Fuse Sport + Entertainment scoops gongs at UK Event Awards

By The Drum | Editorial

December 1, 2016 | 3 min read

Produce UK and TRO have both won the Event Agency of the Year award while ITV plc’s ‘I am Team GB, the Nation's Biggest Sports Day’ took home the Sports Event of the Year accolade at The Drum UK Event Awards, held at The Marriott Grosvenor Square in London tonight (1 December).

Recognising and rewarding the very best of Britain’s events industry, The Drum’s UK Events Awards celebrate everyone from event organisers to suppliers and marketers.

Other winners on the night included Innocent Drinks, which scooped two awards for Event Marketing/PR Strategy of the Year and Small Event of the Year for the brand’s Innocent Unplugged festival.

UK Event Awards

The Drum UK Event Awards

Fuse Sport + Entertainment also received two awards; Product Launch of the Year for HTC Vive and Event Technology of the Year for the same campaign.

Entrants were this year judged by a panel including Josef Jammerbund, head of events, British Fashion Council; Jamie Sterry, brand activation manager, Innocent Drinks; Andy Dougan, head of experiential and growth, Geometry Global and Deborah Armstrong, CEO, Strong & Co.

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Other winners on the night included O2 for Large Venue of the Year, while TRO won the Experiential Event of the Year Award for British Airway’s ‘Bringing Britain Closer’ event.

For a full list of the winners visit the UK Event Awards website here.

The awards were this year sponsored by Tint and Stand Out.

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