The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Technology Artificial Intelligence Data

AI startup Appier raises $19.5m in funding and launches data product for marketers

Author

By Charlotte McEleny | Asia Editor

December 1, 2016 | 2 min read

Asia-based artificial intelligence company Appier has announced a fresh round of series B funding totaling $19.5m that it will use for research and development of products.

Appier

Appier receives $19.5m in funding

The company raised the cash from Pavilion Capital International Pte Ltd (a member of Temasek Holdings), WI Harper Group, FirstFloor Capital, and Qualgro, and takes its total series B funding to $42.5m.

The company plans to use the funds to develop more products and announced a new service alongside the funding called Aixon, a marketing data analysis tool that uses artificial intelligence to help business make decisions.

Chih-han Yu, co-founder and CEO, Appier, said: “Businesses today have to make decisions and operate in an increasingly complex, fast-paced and interconnected online and offline environment. Artificial intelligence is the best approach to resolve the complex questions affecting businesses at scale. This funding will enable us to continue to invest in AI-driven business products that help solve some of the problems facing industry today.”

According to Appier its focus will be building products that help businesses find points that are actionable among the swathes of data that is available. It will also look to increase its scale in Asia Pacific.

It follows funding elsewhere in Asia into the marketing artificial intelligence space, after AI Martech startup Nugit received $5.2m in funding from Sequoia India.

Technology Artificial Intelligence Data

More from Technology

View all

Trending

Industry insights

View all
Add your own content +