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Sky looks to collar UK mobile phone market with rolling data offer

Sky looks to collar UK mobile phone market with rolling data offer

Sky is seeking to expand its provision of services with the roll out of Sky Mobile, offering existing customers free calls and texts as well as compile playlists of their favourite programmes to watch on their smartphone.

Non-Sky subscribers will have to pay £10 per month to make calls and texts from their phones, or opt for a pay-as-you-go plan.

In doing so Sky will become a much-vaunted ‘quad play’ provider by becoming one of a select band of firms offering a full suite of broadband, telephone, television and mobile services.

Interest thus far is said to be strong with Sky claiming that 46,000 have pre-registered to sign on for one of three tiered data plans, starting at £10 per month for 1GB of data through £15 per month for 3GB, capped at £20 per month for 5GB at the premium end.

Stephen van Rooyen, Sky's UK and Ireland chief executive, said: "We felt it was time to shake up the mobile market and give customers a completely new way to manage their mobile plan.

"We've designed it based on what people told us they want - it's easy, flexible and transparent and it puts the customer in control."

Interestingly Sky will allow customers to roll over any unused allowance each month for a period of up to three years – a stated attempt to reduce the estimated £2bn of annual wasted data which consumers fail to use on time.

Sky has been aggressively targeting the broadband market but has been criticised for overstating its network reliability.

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