Newsworks, the marketing body for national newspapers like the Daily Mail, the Sun and the Guardian has appointed Vanessa Clifford as chief executive.
Clifford has been interim chief executive since Rufus Olins’ departed to join the Co-op in October, and will take on the role permanently with immediate effect.
She joined Newsworks in 2012 as client services and strategy director and was appointed deputy chief executive in 2014. Prior to joining the company, Clifford worked agency side as Mindshare’s head of publishing.
Commenting on her appointment she said: "I’m thrilled to be leading Newsworks and the team on the next phase of our journey. We’ve got lots planned in the next few months, particularly developing an ongoing programme of research. Next year will hold both great opportunities and challenges for our industry and I’m ready to tackle 2017 head on."
Additionally, James Wildman, chief revenue officer at Trinity Mirror and chair of the NMA commercial board asserted: "The commercial board and I are delighted to place the running of Newsworks in Vanessa’s very capable hands. With her at the helm, Newsworks gains both an experienced agency perspective and a new energy to prove newsbrands’ worth and relevance in our digital age."