Digital Transformation

EA Sports shows support for victims and families of Chapecoense air disaster through FIFA 17 Ultimate Team

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By Tony Connelly | Sports Marketing Reporter

November 30, 2016 | 2 min read

EA Sports has paid tribute to the tragedy-stricken Brazilian football club Chapecoense who lost almost their entire team in a plane crash on Monday (28 November).

The videogame developer has joined the outpouring of support for the club through a gesture in its Fifa 17 title.

Within the game’s Ultimate Team mode each user has been given the Chapecoense badge and kit to use within the game, something which they usually need to buy with in-game currency.

chapecoense

chapecoense

Chapecoense

Users logged in to the message: “Wear this kit and crest in support of the friends, family, and fans of Chapecoense.”

Chapecoense

The Brazilian club lost the majority of its squad when the flight carrying them to Medellin, Colombia for their fairy tale Copa Sudamericana final crashed. Only six of the 77 people on the plane survived, three of whom were players.

Their Colombian opponents, Atletico Nacional, requested that the Brazilian club be awarded the Cup.

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