Ad of the Day: Polish grandad tugs at the heartstrings in holiday ad for Allegro

Poland’s answer to eBay and Amazon, Allegro, has released its Christmas ad – and it’s a tearjerker.

Ad of the Day

Created by Warasw agency Bardzo, the ad opens with an elderly man ordering ‘English for Beginners’ before going all-in on the task at hand.

From learning in the bathtub to on the bus and covering his house – and pet – in post-it notes, the spot follows his determined journey to master the language before receiving a second Allegro delivery – a suitcase.

Travelling to England, the fruits of his labour are revealed as he introduces himself, in perfect English, to his British granddaughter.

Allegro : English by Bardzo

Added 30 November 2016
Agency: Bardzo
Overall Rating
5/5 Vote

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.