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Agencies 4 Growth Festival Logo

Ad of the Day: Polish grandad tugs at the heartstrings in holiday ad for Allegro

Poland’s answer to eBay and Amazon, Allegro, has released its Christmas ad – and it’s a tearjerker.

Ad of the Day

Created by Warasw agency Bardzo, the ad opens with an elderly man ordering ‘English for Beginners’ before going all-in on the task at hand.

From learning in the bathtub to on the bus and covering his house – and pet – in post-it notes, the spot follows his determined journey to master the language before receiving a second Allegro delivery – a suitcase.

Travelling to England, the fruits of his labour are revealed as he introduces himself, in perfect English, to his British granddaughter.

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