Visual effects company behind blockbuster films, the Foundry, appoints Eulogy to grow brand in the VR space
Visual effects software company, the Foundry, has appointed Eulogy as its UK retained agency to raise awareness of the business and its expertise in emerging mediums like virtual reality, which is proving a popular creative playground with brands.
The Foundry appoints Eulogy as its PR agency
The Foundry is a global developer of creative software used to deliver high-end visual effects and 3D content for the design, visualisation and entertainment industries.
Its software is used by a number of global brands including Pixar, Mercedes-Benz, ILM, Walt Disney Animation and Sony Pictures, and is behind the visual effects in a number of blockbuster movies such as Finding Dory, Star Wars and the James Bond franchise.
The Foundry is working with Eulogy to position the company as a leader in the visual effects industry, in particular around the rapid growth in demand for virtual reality (VR). Eulogy will raise awareness of The Foundry’s VR expertise and wider software offering. Eulogy won the account after a competitive pitch.
The Foundry produced a five-part 360-degree documentary series, Filming With No Borders 360° VR Truth, in collaboration with Italian production house Radical Plans this year, establishing their expertise in the VR space.
Phil Borge, director of business services, Eulogy said: “The Foundry’s offering is impressive and we’re very proud to be its partner in the UK. It is already extremely well respected globally and is a prime example of a UK company that is leading in its field, from both creative and technological perspectives. We’re honoured to be working with the team and supporting their plans for growth.”
Jodie Anderson, head of marketing at The Foundry, said: “Eulogy understood our needs from the start and came up with a creative programme that took us out of our comfort zone. They have creativity that matches our own passion and, as the creative industries continue to remain in the limelight, Eulogy is the perfect agency to ensure our message lands correctly.”