Explore the best creative works

Taylor Swift links up with AT&T for exclusive video content deal

Credit: AT&T

Taylor Swift fans will soon be able to tune-in to AT&T for behind-the-scenes and exclusive footage of the pop star via its recently launched DirecTV Now service.

Later this year, DirecTV customers will be able to access Taylor Swift NOW, a hub that will feature videos, concert performances, behind-the-scenes footage and more from the singer’s archives.

In a press release, AT&T said Taylor Swift NOW is “organized in themed chapters and packed with special glimpses into Taylor’s life and work spanning her entire career. This will include original content with commentary from Taylor herself.”

The announcement comes as AT&T – which recently agreed to acquire Time Warner for $85.4bn - launches DirecTV Now, the company’s internet TV streaming service that’s set to rival the likes of Dish’s Sling TV.

Starting at $35 per month, DirecTV Now will let customers stream live programming on their smartphones and tablets. All major networks, except CBS, have signed programming agreements with AT&T for DirecTV Now.

“We’re looking forward to working with Taylor as we develop exclusive original content that inspires her and her fans. We can’t wait to get Taylor Swift NOW into the hands of fans to stream everywhere,” said John Stankey, CEO of AT&T Entertainment Group, in a statement.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy