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Technology Food Future of TV

Mashable and America’s Test Kitchen partner for six-part Facebook Live campaign


By Haley Velasco | Freelance journalist

November 29, 2016 | 3 min read

Mashable has partnered with America’s Test Kitchen announced a six-part series filled with food and DIY-themed episodes.

Mashable and America’s Test Kitchen partner for six-part Facebook Live campaign

Mashable and America’s Test Kitchen partner for six-part Facebook Live campaign

The series will be produced and distributed by Mashable Studios. The series will feature Cook's Science executive editors Dan Souza and Molly Birnbaum as the experiment in the kitchen.

“The combination of Mashable and America’s Test Kitchen has proven to resonate with our combined audiences, both on-site and across social platforms,” said Eric Korsh, President of Mashable Studios, in a statement. “We’re incredibly excited to team up with ATK yet again for this Facebook Live series and hope the experimentation with these live formats will lead to further and expanded partnerships between the two companies in the future.”

The series will premiere on Facebook Live on the following days:

  • Friday, November 18 – Koji Thanksgiving Turkey
  • Friday, December 2 – Cocktails: Drinking Your Way Through The Holidays
  • Friday, December 15 – Science Behind Your Favorite Holiday Foods

The final three of the six will premiere in early 2017.

“We’re thrilled to partner with Mashable once again on these Facebook Live episodes, delivering exclusive content that is both timely and innovative,” said David Nussbaum, CEO, America’s Test Kitchen, in a statement. “The partnership enables us to further grow our reach by utilizing Facebook, delivering quality cooking content to our existing fans while also introducing America’s Test Kitchen and Cook’s Science to a whole new audience.”

This is the second time that Mashable and America’s Test Kitchen have come together to create content. Getting over 6,000 shares on the content, the two companies hosted a series of live-streaming, interactive dinner parties from the America’s Test Kitchen studios.

This year, Mashable has also made strides in distributing its eSports content. With Endemol Shine’s digital studio, Mashable distributed five digital eSports series across both platforms’ owned properties as the production powerhouse hopes to ride off the back of a video push in new media.

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