The Grand Tour Jeremy Clarkson Media

Jeremy Clarkson and co unveil DriveTribe motoring hub with an editorial staff of 20


By John McCarthy, Opinion editor

November 28, 2016 | 3 min read

Jeremy Clarkson, Richard Hammond and James May are making the most of life after the BBC with the launch of a new website dedicated to all-things car related.



With a staff of around 20 people, according to Mashable, DriveTribe is a forum-like website with sub-categories (known as tribes) looking to accommodate the interests of readers.

Users can subscribe to select categories such as ‘Future Machines’, ‘Hammond’s Fob Jockeys’, ‘Curves', 'Soulful Driving’ and more, from the outlet which is not affiliated with the trio’s lucrative Amazon Prime offering, the Grand Tour.

Coming from Top Gear, which is itself, a TV show and a popular auto magazine brand, and utilizing decades of experience in auto journalism, the group will enlist contributions (across the multimedia spectrum) to populate the feeds and encourage the community to engage with each other.

On the project, Richard Hammond told Variety: “Bearing in mind that we are editorial-led people, we saw an opportunity, because we know and love our subject, we are probably more aware than most of the breadth and the depth of it, the different passions that it ignites in different people in different ways, because we have been exposed to that for many years.”

The project sees technology investor and entrepreneur Ernesto Schmitt serve as the site’s chief executive. From 20 UK members on the editorial team, the group looks to grow to 60, with worldwide, multi-language launches by autumn 2017.

Hammond concluded: “Gamers have got Twitch, travelers have got TripAdvisor and fashion fans have got, oh, something or other too. But people who are into cars have got nowhere. There’s no grand-scale online motoring community where people can meet and share video, comments, information and opinion. DriveTribe will change that. And then some.”

The trailer for the venture features below.

The Grand Tour Jeremy Clarkson Media

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