Modern Marketing

JD Sports acquires Go Outdoors, says out-of-town outlets complement existing high street business


By John McCarthy | Media editor

November 28, 2016 | 2 min read

High street apparel brand JD Sports has enhanced its foothold in the outdoor clothing market with the £112m acquisition of Go Outdoors.

JD Sports buys Go Outdoors

JD Sports buys Go Outdoors.png

Go Outdoors, which has 58 stores across the UK, will come under JD Sports' owner Pentland Group that now includes the likes of Scotts, Size, Blacks and Millets..

Go Outdoor’s founders, Paul Caplan and John Graham, will now step aside from the company.

Peter Cowgill, JD Sports chief executive, said: “Go Outdoors is a great addition to our existing outdoor business.

“The minimal overlap in store locations and their out-of-town, one-stop retailer approach complements the work we have done on the high street with Blacks and Millet. I am excited by the future prospects this holds for the JD group.”

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