Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

JD Sports acquires Go Outdoors, says out-of-town outlets complement existing high street business

JD Sports buys Go Outdoors.png

High street apparel brand JD Sports has enhanced its foothold in the outdoor clothing market with the £112m acquisition of Go Outdoors.

Go Outdoors, which has 58 stores across the UK, will come under JD Sports' owner Pentland Group that now includes the likes of Scotts, Size, Blacks and Millets..

Go Outdoor’s founders, Paul Caplan and John Graham, will now step aside from the company.

Peter Cowgill, JD Sports chief executive, said: “Go Outdoors is a great addition to our existing outdoor business.

“The minimal overlap in store locations and their out-of-town, one-stop retailer approach complements the work we have done on the high street with Blacks and Millet. I am excited by the future prospects this holds for the JD group.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis