Cannes-Do Festival Banner
Social Media

CNN acquires Casey Neistat’s video app Beme

By Minda Smiley | Reporter

November 28, 2016 | 3 min read

Last week, popular YouTuber Casey Neistat announced that he’s shutting down his daily vlog to pursue other ventures. Now his fans know why: CNN has acquired the team behind Beme, an app that Neistat launched last year that lets users post unedited short video clips.

According to the New York Times, CNN plans to shut down Beme but has “agreed to acquire the technology and talent” behind the app. The move is part of CNN’s plan to engage with younger audiences who are resistant to and skeptical of more traditional media outlets.

Credit: YouTube

Credit: YouTube

Founded by Neistat and former Tumblr exec Matt Hackett, Beme doesn’t let users see their videos while they're being filmed or edit their videos before they’re posted. The idea behind the app is that it lets people create authentic content and serves as an antidote to picture-perfect Instagram feeds or heavily filtered Snapchats.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Neistat’s YouTube channel has nearly six million subscribers and his videos regularly rack up millions of views, but Beme hasn’t fared as well since launching. According to the New York Times, “many of the ideas that came out of Beme will be applied to a new, separate start-up company that will exist as an extension of CNN,” with Neistat and his team given free rein over it.

“Casey has tapped into nearly six million really powerful viewers, most of which do not tune in to CNN,” Andrew Morse, global head of CNN Digital, told the New York Times. “To build this audience authentically, we believe we need to build something new.”

Social Media

More from Social Media

View all

Trending

Industry insights

View all
Add your own content +