To mark its 20th year in business, digital marketing agency CTP of Boston is shutting down its website through Christmas. More accurately, it’s turning its website and entire digital presence over to 20 select non-profits for the remainder of 2016 in a campaign called 20 years/20 causes.
From late November through Christmas, visitors to the company website are introduced to a nonprofit including ALS One, Save the Children, Red Sox Scholars and Massachusetts Animal Coalition. All CTP content and social posts are also focused entirely on the work of the organizations being featured. The 20 years/20 causes campaign launched the day after Thanksgiving and each day since, a different non-profit has been showcased.
“Most of us get into this business to move people to act. But it’s us who have been moved by some amazing people and groups over the last 20 years. Some we’ve worked with, some we haven’t. They’ve all inspired us," said Brian Heffron, CTP partner and executive vice president "As we thought about ways to celebrate our anniversary we thought it would make more sense to turn the lens away from us and onto some of these folks who devote their lives to helping others. The goal of '20 Years, 20 Causes' is to help tell their stories, create some awareness for their work and hopefully inspire others to support them in their mission."
To drive attention for these organizations, CTP will share their stories on the CTP website and use paid, social and earned media to show how each organization is changing lives.
"Shining a digital spotlight on other organizations is a simple but powerful way to drive some awareness of nonprofits that can benefit from a little extra attention, especially around the holiday season," said Gena Borson, executive director of the Red Sox Foundation. "We're grateful that our partner CTP continues to think of us, and are honored to be highlighted in the 20 Years 20 Causes initiative.”