Audible targets heavy users of smartphones with social media push


Audiobook specialist Audible has enlisted content agency Brawl to launch a social media campaign championing the power of the spoken work to transform listener's appreciation of some of literature’s finest works.

Featuring a series of artfully designed, sharable graphics the campaign animates quotes from Hitchhiker's Guide to the Galaxy, Fear and Loathing in Las Vegas, Slaughterhouse Five and others.

Brawl managing director Martin Jones commented: “The campaign celebrates the joy and intimacy of having a great book piped directly into your ear. Audiobooks have this amazing power to transport you to another word, whether you’re on your commute, at the gym or even doing housework.

“This campaign is geared toward avid readers and heavy smartphone users. We’re spotlighting some of the best title’s in Audible’s back catalogue to demonstrate the breadth and depth of their offering.”

Brawl has benefitted from a run of fresh commissions in recent months from clients including West Ham United, Superdrug and Oasis, prompting it to expand its London team by 10 across its account management and creative departments.

The campaign comes one year after Audible's 'Stories That Surround You' promotion targetting younger readers.

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