Modern Marketing

Women's Equality Party appoints Cheil London as its lead creative agency


By Tony Connelly | Sports Marketing Reporter

November 25, 2016 | 3 min read

The Women’s Equality Party has announced Cheil London as its lead creative agency.

The appointment cements Cheil’s existing relationship with the Women’s Equality Party (WE) which began in February this year when Oystercatchers intermediary launched an initiative to build innovative campaigns for the party, supported by several agency figures.

Women's Equity Party

Women's Equity Party

Since then Cheil London has created numerous campaigns for the party, including “#WEcount” which highlighted the rise in rape and sexual violence against women in London, and a series of films supporting the party’s candidate for London Mayor.

Catherine Riley, head of communications at WE, said: “We are all really impressed and grateful for the support we have received and will continue to receive from Cheil London. Their involvement makes a huge difference to how WE can be seen and heard”.

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Cheil London’s chief growth officer, Cat Davis, added: “We are delighted to work with WE. We believe in the cause, are passionate about the team and are completely invested in helping the party grow”.

Cheil is set to support the party at its conference at the end of this month and will launch another initiative in early 2017.

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