Celtic FC’s bizarre Christmas ads are becoming something of a festive tradition as the Scottish champions release their 2016 installment which features Leigh Griffiths as an elf and Brendan Rodgers being snubbed by a young fan.
The two-minute spot promotes the club’s merchandise while also marking the countdown to the 50th anniversary of the Lisbon Lions’ historic European Cup win on 25 May, something which the club will continue to build on with more activations throughout the remainder of the 2016/17 season.
The ad centres on a young Celtic fan and his grandfather sitting in front of the television watching a DVD of club's 1967 European triumph, however the young boy appears more interested in his phone which, unbeknownst to the grandad, appears to conjure up an elf version of Celtic striker Leigh Griffiths
Captain Scott Brown returns to the fold when he magically appears at the top of the stairs grinning as he rolls a football down to the young fan.
Manager Rodgers also makes a cameo when appears at the front door with gifts which the boy swiftly accepts before closing the door on his face.
The ad is fittingly rounded off when Lisbon Lion Bertie Auld appears before the grandad with a present.
The overwhelming majority of Celtic supporters on Twitter appear to enjoy the ad.
@celticfc must be the best Christmas advert ever.
— paulmc67 (@jingscriven) November 25, 2016
@celticfc who said John Lewis had the best xmas ad again?? love the Celtic Christmas ad,magical
— joe doran (@joed1978) November 25, 2016
@celticfc Magical xxx
— paul pasquale (@weepaul68) November 25, 2016
Some however are less enthusiastic.
@celticfc Please delete this ffs, this is why no one takes us seriously.
— Joe (@BoatsAndJoes_) November 25, 2016
Last year the Glasgow club launched a Christmas advert which was equally eccentric and showed a young boy playing with his imaginary friend, Scott Brown.