Carphone Warehouse TV push champions ‘Black Tag’ discounts
Carphone Warehouse has jumped on the Black Friday bandwagon by unleashing a Brothers and Sisters produced television advert to promote its ‘Black Tag’ pricing event.
Reflecting the ‘anarchic/ridiculous’ tone associated with stand-up comic Keith Lemon the 30 second promotion is styled as a completely over-the-top movie trailer replete with dramatic visuals and a booming voiceover.
Championing ‘ten days of awesome deals’ on smartphones, tariffs and accessories the garish piece is set against the backdrop of a spinning black hole down which a succession of phones are dropped.
The Carphone Warehouse film will air in 20 and 30-second versions as well cinemas and VOD services throughout the ten-day duration of the sale.
Past Carphone Warehouse commercials have followed Lemon in a series of documentary-style parodies as he travels the globe.