Creative Creative Works Ad of the Day

Ad of the Day: OK Go create impressive 4.2 second music video for Morton Salt's new campaign


By Tony Connelly, Sports Marketing Reporter

November 25, 2016 | 1 min read

OK Go, the band renowned for their highly creative music videos, have debuted a colourfully stunning new music video for Morton Salt’s new health campaign.

Created for the US salt company’s 'Walk Her Walk' campaign, the video opens with a series of sequential quick-fire explosions of colour which are captured as the camera spins around in 360-degrees.

The stunt lasts just 4.2 seconds in real-time but a slow-motion replay over four-plus minutes then reveals the magnificent intracity and beauty of the production.

It is in keeping with the US band’s previous music videos such as its breakthrough treadmill stunt which illustrated a similar degree of high-level coordination and logistical mastery.

The 'Walk Her Walk' campaign aims to inspire positive change by encouraging people to raise money for local nonprofits.

OK GO: advert-top-1 by OK GO


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